Online Internet Marketing and Advertising

SEO – PPC /SEM – Social - Affiliate – Product Feed – Email

The most proven, trackable marketing methods available to all businesses. Online Internet Marketing works equally well for both B2B and B2C businesses. Our proven website marketing techniques are guaranteed to drive new business to your website at the absolute lowest possible cost. Increased online sales of 50% and more, along with decreased Internet Advertising expenses are the norm for our clients.

Internet Marketing is an ever changing and growing discipline
Successful Internet Marketing involves an "extremely unique" combination of skills, talents and expertise. It takes an extraordinary individual, or group of people, to understand the "technical requirements", display the "creative writing" ability, and the implementation of "sales and advertising techniques" to create the success you desire.

Advertising and Sales Expertise
With the ultimate goal being "conversions" with most web sites, it doesn't matter if your definition of conversions is sales, name and email collections, or to encourage phone calls. Without an understanding of the sales process, sales techniques and proper and targeted advertising copy writing, you will never maximize your return on your investment in your online marketing campaigns.

Online Internet Marketing and Advertising Choices :

• SEO - Search Engine Optimization

  Natural, Organic Positions in the Search Engines
  
  SEO involves both technical aspects and written copy techniques that help position websites and website pages for organic / natural positioning. Most website platforms are poorly suited for maximizing your business’s SEO efforts. We can assist in defining the barriers to your website's organic positioning in Google and Yahoo search engines and help to correct those in a way that will allow you to achieve more qualified traffic to your website, as well as gaining top 10 positions in the search engines.
  
  

• PPC - Pay Per Click Advertising / SEM – Search Engine Marketing

  Online Advertising in the Search Engines and Other Websites
  
  There are the Search Networks and the Content Networks, and they require different strategies to implement and run successfully. And, what works for one industry or business vertical, might not provide online advertising success for another. Google, Yahoo & MSN are the initial players you should start with. PPC Advertising  is both an art and a science because it involves creative writing as well as an understanding of online metrics. We have a proven track record of achieving success with many varied businesses, in both local and nationwide advertising.
  
  

• Social Marketing

  Blogging - Facebook – MySpace – Twitter
  
  The growth of social networking platforms have created new and rich markets of targeted potential buyers. Marketing Response Solutions can help in identifying the appropriate networks that can drive new traffic to your online presence, as well as create and maintain your company’s blog. The creation and promotion of your company’s image, brand and client interface on social networking platforms can lead to higher customer satisfaction and build referral networks. These websites are best viewed and used as an opportunity to connect with and promote your company’s brand in a non sales environment. They also make great outlets for news releases concerning sales and discounts.
  
  

• Affiliate Marketing

  Commission Junction – ShareASale – LinkShare – Google Affiliate Network
  
  A successful Affiliate Marketing network and program can increase your online sales by a significant degree. Affiliate Marketing is the online recruitment of independent website owners and other online marketers that will promote your company’s products and services in return for a fee. They receive a payment for each qualified lead, or commissions on the sales they produce. Your company can reach untapped markets, and areas of the Internet that you could never reach with your online marketing efforts alone.
  
  

• Product Feed Marketing

  Shopping Comparison Engine Marketing
  
  The placement of your products through a monthly Product Feed on third party sales channels and Shopping Comparison Engines like Amazon.com, Shopping.com, Nextag and Shopzilla can easily increase your online sales by 5-10%. These Online Shopping Channels can also provide you the largest pool of “new customers” that are available on the Internet.
  
  

• Email Marketing

  Emails and Online Newsletters
  
  The continued mailing to current customers and clients and the recruiting of new email names on your website can lead to increased revenues at the lowest advertising cost. Successful email campaigns involve both a Creative aspect that too many company’s ignore and well as a great offer. Newsletters must be both informative and lead the recipient to click the links to drive more traffic to the website. We can consult with your business on the best email marketing platform to choose, and provide your company with the best Creative.