Mobile Marketing and Mobile Advertising Contests

Mobile Marketing and Advertising is one of the best platforms for managing and running a Mobile Marketing Contest that will entice not only your current client base, but new opt ins into your Mobile Marketing Database.

• Txt2Win

  Txt2Win is a Mobile Marketing classic and is a great way to promote brand awareness and brand positioning through a Mobile Advertising campaign using text messaging. Txt2Win allows you to easily conduct Promotional Sweepstakes while automating the process of building your database of potential customers. Entrants text a word to 77513 and automatically receive a confirmation reply shortly afterward. After the closing date of the promotion, our database automatically picks a winner on your behalf and winners are notified via text message. A well constructed Mobile Marketing strategy can provide a good basis of information for further marketing activity and Mobile Advertising.
  
  
  • Can giveaway thousands of smaller prizes as well as a big prize
  • Different entry words used to track entries from different sources
  • The reply message can promote a website, IVR Call Center, or other collateral
  • Easy to enter method allows you to engage customer when they are out and about
  • Get rid of tear off cards and mail in slips
  • Automatically verify your data... No more transposed numbers
  • Reduce administration costs... Update your data automatically
    
    
  Benefits
  
  Text2Win is great way to promote brand awareness and brand positioning using our Mobile Marketing gateway. The main benefits include:
  
  
  • Increase in Point of Sale exposure
  • A mechanic for cross promotion between a retailer and a brand
  • Themed prizes to further connect the brand in the consumers mind
  • 100% Accurate mobile data capture for push marketing at a later date
    
    

• Daily Prize Draw

  People text a keyword to 77513 and enter the daily prize draw as part of a Mobile Marketing campaign using text messaging. A draw takes place every day to select a winner at random from all the entries received the previous day. The draw frequency can be increased to hourly or every 15 minutes or made less frequent depending on the Mobile Marketing strategy that you decide upon. Winners are sent a text to tell them they've won and ask for an address. Alternatively, we can connect them to your own MRS IVR Call Center line set up for data capture or give them a URL where they enter details online. Mobile Marketing in America is becoming a highly effective way in which to conveniently communicate with audiences.
  
  
  • Vary the prizes to attract a wider range of participants
  • Higher draw frequencies attract more entrants, despite smaller value prizes
  • Different entry words used to track entries from different sources
  • Reply messages can promote a website or other collateral
    
    
  Benefits
  
  This style of competition is popular within the 16 to 40 year old demographic, with a high number of repeat entries, due to the increased chance of winning a prize.
  
  
  • Repeat entries boast brand recollection rates
  • Good prizes provide excellent reasons for retailer to highlight POS presence
  • Themed prizes will connect the brand to that style of prize
  • Excellent way to repeatedly engage customers during the promotion
  
  

• Instant Win

  Instant win competitions generate a high number of entries, particularly when used with a Mobile Marketing campaign via text messaging. Participants text a keyword to 77513 and receive a reply saying they've won a prize. Attractive prizes and an easy to enter method means more people take a chance on the promotion. This is why the Mobile Marketing strategy must be well-planned and carefully implemented.
  
  
  • Use special prizes at certain times to promote different times of the day
  • The reply message can promote a website or anything else
  • You can set a win ratio, to ensure an even prize distribution
  • Can have different win ratio's for different times of the day
    
    
  Benefits
  
  Instant gratification competitions are very popular and good prizes create excellent talking points for use in POS material and advertisements. Other benefits also include:
  
  
  • Good prizes provide excellent reasons for a retailer to highlight POS presence
  • Repeat entry promotions boast brand recollection rates
  • Themed prizes will connect the brand to that style of prize
  • Lots of small prizes will give out a positive brand impression
  
  

• Reverse Auctions

  Text a price and if you're the first with that amount, then it's yours!
  
  We set a price range, and then let people text in their guesses. A message is sent back if they claim a price with a code for redemption, or they're told that someone else has beaten them to it. Additionally, the price range can be reset to make it a daily competition.
  
  How it works
  
  
  • People text an amount between $0.01 and $20.00, or any appropriate range
  • If they're the first with that amount, they buy it at that price
  • If someone has already claimed the amount, they can try something different
  • Price range can be 'reset' every hour/ day or other amount
    
    
  Benefits
  
  This idea is good for gaining POS presence or creating a focal point on a website. Capturing the customers number allows you to text them back to encourage further purchases or to visit a store.
  
  
  • Good focal point for POS/ Web
  • Fun and easy to play competition
  • Multiple guesses encourage people to get more involved with the brand
  • Can be used in co-branding promotions
  
  

• Listen2Win

  Radio DJ's can pose a question on air and ask listeners to tune in the next day for the answer. If the listener cannot wait till then, they are asked to text the radio station to find out the answer immediately.
  
  How it works
  
  
  • Listeners hear the question of the day or other similar item on the radio
  • DJ encourages listeners to text in to find out the answer immediately or tune in next day.
  • Listeners send text to advertised shortcode such as 77513 to get the answer
  • Real time stats & management reports are available to show breakdown of response rates
    
    
  Benefits
  
  This concept can be utilized to build brand awareness on air and across a wide range of potential consumers. The reply text can be used to direct consumers to a dedicated website or to send a redemption code to receive a sample or discount.
  
  
  • Appeals to consumers' curiosity
  • Provides key metrics to help analyze ad spend
  • Question can be used to segment responses - e.g. sports questions for sports minded consumers
  • Advertisers can use the reply message to direct people to a website or IVR Response
  
  

• Watch2Win

  At the start of a TV program, people are invited to take part in a contest based on the program they are about to watch. At key moments during the show, they get a text message asking them about something that's just happened. If they text and answer correctly, they'll progress. If they are unable to answer, they can text for a clue. The further they progress, the better prizes they win.
  
  How it works
  
  
  • People have to watch the program to answer the questions
  • The more questions they answer, the more prizes they win
  • If they get stuck they can request clues or further help
  • Provides real time interaction with a viewing audience
    
    
  Benefits
  
  This interactive competition concept has developed from the US market. It provides a 'Win Win Win' situation for advertisers, viewers and broadcasters. Advertisers get to promote their product in real time in conjunction with a viewing audience. Viewers are happy as they win their favorite products just for watching a program. These factors in turn drive and increase viewers
  
  
  • Allows advertisers to associate their brand or product with popular shows
  • Advertisers can text people to promote their brand or ask product based questions
  • Encourages people to watch the whole program or series
  • Text viewers back to prompt them to watch the next show
    

If your business wants a cost effective way to market, advertise and drive new leads, Mobile Marketing Contests is your best option.